Glenda Hughes

Trust Board Member

Glenda, a Wellingtonian, runs a sole trader multi-faceted communications business. Her portfolio includes strategic advice, government relations, social marketing, facilitation, media training, and issues management.

A former police detective, TV producer and international sporting representative, Glenda brings a life-time of diverse experiences. Her multi-level media experience has been from all angles, including television, radio, public speaking, and print.

Glenda has a Degree in Sociology and Criminology, a Diploma in Athlete Career Management, a Certificate in Company Direction, and papers in Dispute Resolution, Mediation, Arbitration, and Creative Fiction. She is the author of “Looking for Trouble” a behind the scenes look at New Zealand media and sporting celebrity.

Glenda has been responsible for the development of several national initiatives in sport and business, including the original franchise competition for New Zealand netball. A member of the Institute of Directors she has served on several NZ Boards and is currently on the New Zealand Parole Board, KidsCan and the Chair of Pet Refuge. She recently stood down after six years as Chair of the New Zealand Racing Board and the New Zealand Racing Integrity Unit.

Her special interests lie in public relations, politics, advocacy and social initiatives.

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